As creatives, what connects us? Every day we’re hustling and grinding to get the shots we need to get back to the office or studio and insert our memory cards and get to editing. We use brands such as Sony, Nikon, DJI, and Canon. But it’s not the brand that connects us as creatives. It’s the storytelling, capturing moments in the highest quality possible. File Format Apparel was created to build a community of creatives that showcase our personality and passion. So, connect with other creatives by wearing something only other creatives recognize.